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Joe Browns launches Sloe Joes loungewear

The Joe Browns fashion and homeware retailer has launched a new loungewear and pyjama collection following a small trial last year. Called Sloe Joes, the new… View Article

FASHION

Joe Browns launches Sloe Joes loungewear

The Joe Browns fashion and homeware retailer has launched a new loungewear and pyjama collection following a small trial last year.

Called Sloe Joes, the new range taps into the ongoing trend of comfort and dressing down and includes 35 options in 17 colours priced from £20 to £60. Items include cardigans, wide leg trousers, hoodies, jumpers, joggers, yoga tops, leggings and camisoles, with many  featuring Joe Browns’ signature prints.

Jane Reik, buying director at Joe Browns, said: “It’s fair to say that the relaxed, dressing down trend is firmly here to stay. Sloe Joes leans firmly into this.  Be it a lazy Sunday morning, a well-deserved staycation, the work zoom meeting or your local yoga class – we have a solution that ticks both the style and comfort boxes alongside Joe Browns amazing value.”

Sloe Joes will be available directly from Joe Browns as well as through retail partners Very, Next and Freemans.

Joe Browns recently announced that sales over its Christmas and autumn 2021 trading period were up 68% year-on-year as it looks deliver annual sales of £100 million by 2026.

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