JD Sports appoints Michael Armstrong as global managing director
JD Sports has appointed Michael Armstrong to the newly created position of global managing director of JD.
Reporting to JD Sports group chief executive Régis Schultz, he will oversee the strategic direction of the JD brand, operations and staff and will also be responsible for the continued business development and growth of the JD fascia across the world
Schultz said: “Michael has been pivotal in the group’s success to date, and brings unrivalled knowledge and understanding of our consumer to our management team. With a keen eye for strategic opportunities and ever-changing customer trends in sports athleisure, he is respected by colleagues and brand partners as one of the leading market authorities on what works and why, making him the right person to take the JD brand through its next chapter of growth.”
