Intimissimi signs Lily Allen as new UK ambassador
Intimissimi has signed up Lily Allen as its UK ambassador and face of its latest campaign.
The singer-songwriter, who is currently on a sold-out UK tour, stars in the spring/summer 2026 shoot for the brand.
Subscribe to TRBThe campaign narrative follows Allen through a series of private, “getting ready” moments after she receives a cryptic invitation, dressed in Intimissimi’s lingerie and nightwear.
Matteo Veronesi, chief executive of Intimissimi Global, said: “Intimissimi has always been defined by Italian soul and craftsmanship but to truly speak to our British community, we wanted a voice that was authentic and unapologetic.
“Lily embodies that perfect blend of sophisticated grace and bold, London energy. She doesn’t just wear the collection; she brings her own unique, honest perspective to it, which is exactly how we believe lingerie should be experienced.”
Allen said: “I’ve always been in love with Italy and the Italian dedication to elegance and style. Intimissimi isn’t just a label, it’s a staple of Italian fashion and I was thrilled to be asked to be the brand’s ambassador.”
Founded in 1996, Intimissimi has 1,719 stores worldwide.
