Calzedonia Group becomes Oniverse
Intimissimi owner Calzedonia Group is changing its name to Oniverse.
In a statement, Calzedonia said the new name represents “the universe” of the group, including its brands, people and values. Oniverse is also an anagram of the last name of Sandro Veronesi who founded the business in Italy 1986 and still leads it as president with the assistance of his sons.
In addition to Intimissimi, the group’s diverse brand portfolio includes Tezenis, Falconeri, Signorvino, Atelier Emé, and Antonio Marras, as well as Grand Soleil, Pardo and Van Dutch.
Veronesi said: “The group has been able to grow constantly since its foundation. Now it is an organisation with a great history, a steadily expanding universe, with a great many trademarks, each characterised by a specific identity.
“For this reason, we knew that the new name we chose would have to be independent and autonomous, but capable of representing the essence of them all. We want every product to stand out on its own, while remaining part of a group.
“Oniverse defines precisely that unity of free entities: a heterogeneous organisation, each element with its own different structure, but part of the same project.”