THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Omnichannel Futures Conference 2020
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
H&M unveils new cutting-edge technology features

H&M has unveiled two new cutting-edge technology features during Stockholm Fashion Tech Talks, a state-of-the-art conference on fashion digitisation. Working with Google, the retailer has developed… View Article

FASHION

H&M unveils new cutting-edge technology features

H&M has unveiled two new cutting-edge technology features during Stockholm Fashion Tech Talks, a state-of-the-art conference on fashion digitisation.

Working with Google, the retailer has developed a voice app for H&M Home in selected markets.

Called H&M Home Stylist, the voice app provides personal styling suggestions, mood boards and inspiration for rooms in the home which users can access by asking the Google Assistant to talk to H&M Home Stylist on the phone. The app is currently being tested and developed with input from H&M customers.

In addition, H&M’s Monki fashion brand has teamed up with HoloMe to create high definition human holograms in Augmented Reality which have gone on test this month.

Accessed through a smartphone or tablet with minimal data usage, turnaround time and processing power, the technology allows the user to see images of nine selected Monki outfits that are enhanced with digital effects. This enables them to view the garments in greater detail and experience the holograms as being present in the room.

Speaking on behalf of H&M, Elin Frendberg said: “The two cases that we are announcing and testing are illustrations of cutting edge technology in our field. We are really excited and proud to soon release our first voice stylist for H&M Home and to be able to explore a world with a unique Hologram/Augmented Reality experience for the Monki customer.”

Stockholm Fashion Tech Talks are held in conjunction to the Brilliant Minds/Symposium Stockholm.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY