H&M opens its first shop-in-shop at Galeries Lafayette Paris Haussmann
H&M has opened its first shop-in-shop at Galeries Lafayette Paris Haussmann.
Created by H&M’s store design team, the 63 square metre shop on the childrenswear floor offers the retailer’s premium label H&M Adorables for babies and kids. The space is divided into two sections: one dedicated to babywear and the other to kidswear.
The move marks the first department store venture for H&M in France following the successful launch of H&M Adorables at Selfridges in London last year.
Isabella Innergård, managing director H&M Kids, said: “It’s hard to imagine a better setting for our most premium childrenswear line than Galeries Lafayette Paris Haussmann, one of the most iconic fashion destinations in the world.
“We’re so excited about this partnership, and looking forward to introduce H&M Adorables to a whole new set of customers.”
