H&M Move launches first ever dance collection
H&M has launched its first ever dancewear collection as part of its H&M Move range.
The fashion retailer has been working on the project with renowned choreographer JaQuel Knight who made his debut as the face of its H&M Move campaign back in August.
Simon Brown, general manager of H&M Move, said: “We strongly believe in the power, the beauty and the benefits of dance as a form of movement. With this dance collection we want to empower people when they dance, but also make them feel great because of their style and fit.”
The range will be available online and in 2,400 H&M stores worldwide. Spanning clothing for both women and men, items include dancefloor-ready “movewear” such as jacquards, unitards and tracksuits.
Knight has worked with Superbowl and a range of celebrities such as Beyonce and Cardi B.
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