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Gap launches collection of best new menswear designers with GQ

Gap has launched a new exclusive menswear collection of GQ magazine’s Best New Menswear Designers. Established in 2007, GQ’s Best New Menswear Designers in America project works… View Article

FASHION

Gap launches collection of best new menswear designers with GQ

Gap has launched a new exclusive menswear collection of GQ magazine’s Best New Menswear Designers.

Established in 2007, GQ’s Best New Menswear Designers in America project works to advance and bring attention to emerging US menswear designers. This year the project has been expanded to feature international talent from Paris and Tokyo as well as Brooklyn.

“Gap is thrilled to be representing men’s fashion on a global scale with our GQ partnership this year,” said Wendi Goldman, Gap executive vice president and chief product officer. “By tapping into the ‘Coolest Designers on the Planet’ from Paris, Tokyo and Brooklyn, we’re able to bring our customers a fresh perspective on style from these emerging talents who are playing an important role in the future of menswear.”

The collection consists of outerwear, knits, sweaters, denim, tee shirts, button down shirts and accessories. It is available at selected Gap stores in more than seven countries including the US, Canada, China, Hong Kong, Japan, and throughout Europe. It will also be available online at www.gap.com.

The emerging designers taking part include Ami from Paris, United Arrows and Sons from Tokyo and Kinfolk from New York. Together with the pieces from their limited-edition Gap capsule collections, they will be featured in a special advertising insert in the October 2017 issue of GQ magazine. 

The designers were selected by GQ’s editor-in-chief Jim Nelson, creative director Jim Moore, and the magazine’s fashion editors. They have also taken part in a mentoring programme led by GQ and Gap.

Nelson said: “We knew expanding this collaboration and taking it international would add vibrancy to the programme, and this year’s amazing designers certainly brought it. Now comes the best part: We can’t wait to see the clothes hit Gap stores, because this year feels very special.”

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