Diesel names new chief executive
The Diesel fashion brand has appointed Andrea Rigogliosi as its new chief executive.
Rigogliosi previously served as global head of retail and commercial at Prada Group’s Miu Miu where he led global business growth and the expansion of the distribution network.
Subscribe to TRBPrior to that, he held a range of positions within LVMH Group, including president of Europe at Fendi, general manager France & Monaco and general manager Italy at Christian Dior Couture. Earlier in his career, he worked in manager roles at Poltrona Frau Group and L’Oréal Luxury Products.
In his new position, Rigogliosi will report directly to Ubaldo Minelli, chief executive of Diesel parent company, the OTB Group.
Renzo Rosso, founder of Diesel and chairman of the OTB Group, said: “Today, Diesel can be considered the only alternative to the luxury world, embodying values such as inclusivity and accessibility – particularly significant in a complex moment for the entire fashion industry.
“Recently, I have closely followed the brand’s development with a team of managers, while we navigated a challenging market phase. I am delighted to welcome Andrea to Diesel, and, together with the team, I am sure that he will further enhance Diesel’s potential at a crucial stage in the brand’s evolution.”
