Debenhams’ brands launch in US across Macy’s, Bloomingdale’s and Nordstrom
Debenhams Group has taken its most popular fashion brands to the US, with Coast, Warehouse, Oasis, Nasty Gal and Karen Millen now available on Macy’s, Bloomingdale’s and Nordstrom online marketplaces.
The move marks a significant step in Debenhams Group’s international growth strategy as Macy’s, Bloomingdale’s and Nordstrom attract a combined 350 million shoppers every month.
Subscribe to TRBThe expansion is being carried out in partnership with Refined Networks, a company that helps leading fashion and lifestyle brands grow internationally and reach new customers via online marketplaces.
Debenhams has reported that early results are promising. Last month, Macy’s kicked off a dedicated marketing campaign to celebrate the launch of Nasty Gal, while Bloomingdale’s and Nordstrom have experienced immediate customer engagement across the group’s portfolio.
Dan Finley, chief executive of Debenhams Group, said: “Launching into the US is about bringing our much-loved British fashion labels to new audiences overseas, starting with some of the most iconic department store names in the market.
“Through these partnerships, our labels will now be in front of millions of potential shoppers across the US giving British fashion an unprecedented platform in one of the world’s largest retail markets.
“The appetite we’re already seeing for our labels underlines the strength of British fashion internationally, and we’re excited to build on that momentum with our US partners.”
This expansion forms part of Debenhams Group’s broader strategy to scale its portfolio of brands globally, using a marketplace-led model.
