Cow Vintage launches debut London store
Cow Vintage has opened its first physical store in London in the Seven Dials shopping district.
Situated at 13 Shorts Gardens, the 1,847 square foot flagship stocks Cow’s one-of-a-kind vintage items that have been sourced from around the world, alongside recycled designer pieces and hand-crafted reworked garments.
Established in 2008 by Nigel Coughlan and Steve Adamson, the retailer has established a cult following via its online boutique and stores in Leeds, Birmingham, Liverpool, Manchester and Nottingham.
Coughlan said: “Opening in London has been a long-awaited step for Cow Vintage, and Seven Dials’ unique atmosphere and sense of community provides the perfect environment for our first presence in the capital. Great effort has gone into the design and sustainable fit-out of this flagship to ensure it is a fun and experiential space to showcase our amazing one-off designs, retro finds, and repurposed fabrics and prints.”
Other vintage and ethically driven brands to launch in Seven Dials over the last twelve months have included L’Estrange, Goldsmith Vintage, Olive Jennings and So Just Shop.
Samantha Bain-Mollison, retail director at Shaftesbury, said: “Sustainable values are becoming an increasingly significant part of a consumers’ criteria and our own, therefore it has become a fundamental part of Seven Dials’ leasing strategy. While sustainability is becoming a saturated concept across the industry, we ensure we are seeking out brands and retailers like Cow Vintage, whose ethics are authentic and substantiated. It is fantastic to be the home of the first COW store in London, which is already drawing so many visitors for its vibrant vintage offering.”
