Castore makes London outlet debut at The O2
Premium sportswear brand Castore has opened its debut London outlet store at Outlet Shopping at The O2.
Situated on the scheme’s upper level adjacent to Reiss, the 1,302 square foot shop sells the brand’s range of womenswear and menswear, and also has a dedicated kids’ section.
Since launching in 2015, Castore has embarked on partnerships with the likes of McLaren Racing, Red Bull Racing, England Cricket and Andy Murray. In addition, it has recently announced a collaboration with Umbro, working exclusively with its English Premier League partnerships.
Will Clarke, chief merchandising and operating officer at Castore, said: “We are thrilled to amplify our Better Never Stops philosophy with the opening of our first London-based Castore outlet store at The O2.
“This is an exciting time for the brand as we continue our growth trajectory and we look forward to embedding ourselves within our new location.”
Owned and operated by AEG Europe and Crosstree Real Estate, Outlet Shopping at The O2’s other premium sportswear brands include Adidas, New Balance, Nike and Under Armour. The scheme’s sportswear category has seen like-for-like net sales grow by 18% so far this year compared to the same period in 2023.
Louisa Dalgleish, leasing director at Outlet Shopping at The O2 said: “The growth of our sportswear category underpins the success that brands can achieve here due to the fantastic foundations we have built at The O2, actively managing and listening to our customers at every step.
“We are a destination that continues to evolve, and Castore is a fantastic addition that will fit in seamlessly with our wider portfolio.”
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