THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Omnichannel Retail 2022
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Burberry full price sales accelerate

Burberry has posted a 5% rise in third quarter retail revenue after full price sales accelerated in the period. The luxury brand said the performance in… View Article

FASHION

Burberry full price sales accelerate

Burberry has posted a 5% rise in third quarter retail revenue after full price sales accelerated in the period.

The luxury brand said the performance in the 13 weeks to 25 December was driven by a strengthening of its position with younger consumers, ongoing strength in its  Americas region and a material improvement in Asia Pacific and EMEIA.

Full-price comparable store sales were up 26% on the same period two years ago before the pandemic struck, although comparable store sales fell by 3% due to a planned exit of markdown.

Burberry said its new store concept is transforming how customers experience its brand and products. It now has 31 stores featuring the new design including a flagship store in Shanghai.

Commenting on the quarter’s performance, Gerry Murphy, chair of Burberry, said: “Full-price sales continued to grow at a double-digit percentage compared with two years ago, accelerating from the previous quarter and reflecting a higher quality business. Our focus categories outerwear and leather goods performed strongly as we continued to attract new, younger consumers to the brand. Despite the ongoing challenges of the external environment, we are confident of finishing the year strongly and providing an excellent platform on which to build when our new chief executive Jonathan Akeroyd joins in April.”

The company is now expecting full year adjusted operating profit to grow in the region of 35% at constant exchange rates which is ahead of analysts’ expectations.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News