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Bravissimo measures up for flagship store at St David’s

Lingerie retailer Bravissimo is to open a 3,978 square foot regional flagship at St David’s shopping centre in Cardiff. The shop is relocating from elsewhere in… View Article

FASHION

Bravissimo measures up for flagship store at St David’s

Lingerie retailer Bravissimo is to open a 3,978 square foot regional flagship at St David’s shopping centre in Cardiff. The shop is relocating from elsewhere in the city.

Situated on the upper level on the Grand Arcade, the new store will be set across two floors and will stock Bravissimo’s full collection including own-brand lingerie, swimwear and clothing. It will also sell an assortment of lingerie and swimwear from other brands.

Bravissimo is working on the design of the new store with Four by Two.

Sarah Tremellen, founder and chief executive of Bravissimo, said: “Designing the new store has given us a great opportunity to reflect the sense of community and fun within our brand. We aim to provide a really welcoming space for our customers to come and feel uplifted and good about themselves, and we can’t wait to welcome them to our new shop in one of the UK’s leading retail hubs.”

The news follows a very successful 2016 for St David’s which saw the arrival of a number of fashion and lifestyle brands such as Victoria’s Secret, Kiehl’s, Footlocker and Seasalt.

Speaking on behalf of the St David’s Partnership, a joint venture between Land Securities and Intu, Colin Flinn, regional director at Intu, said: “The addition of the Bravissimo flagship to St David’s portfolio will further strengthen the centre’s regional draw, and alongside our high-profile fashion brands the new larger store will appeal to the existing loyal customers in Wales.”

St David’s is anchored by the largest John Lewis outside of London as well as a Debenhams and Marks & Spencer.

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