Belstaff opens New York store
Belstaff has made a return to the US with the opening of a new store in New York’s Meatpacking District.
Situated at 62 Gansevoort Street, the 2000 square foot space aims to offer a unique hub for the local area as part of Belstaff’s community-first retail approach.
The shop also features The Workshop where customers can have previous Belstaff purchases restored or repaired live in-store by local craftspeople. The service will also include modifying existing Belstaff outerwear to give pieces a new lease of life in line with the brand’s long-held ‘Built for Life’ design philosophy.
Meanwhile, customers will be able to design their own jacket using a new ‘Build Your Own’ service. In addition, Belstaff’s iconic Trialmaster can be personalised with customisation options ranging from fabric and patches to specialist laser and chain stich embellishments.The Workshop will also host a programme of community events.
Belstaff chief executive Helen Wright said: “With its working history, eclectic culture, and art and design community, the Meatpacking District is the perfect home for our New York store. Today the neighbourhood is illuminated by a vibrant collective of people, exciting venues and landmarks old and new. The industrial heritage of the area resonates with our story, and this store opening symbolizes our commitment to community values, authentic style and local craftsmanship.”
