Asda chooses Hull for second George concept store
Asda is to launch a new standalone concept store for its George clothing and homeware brand as it works to replace its Asda Living portfolio across the UK.
The new store in Hull is the second to be transformed under the George banner following a successful pilot at Crown Point in Leeds in May.
Asda is aiming to open a further ten George stores next year as part of plans to strengthen its non-food proposition.
Liz Evans, George managing director, said: “Our pilot George store in Leeds has been a tremendous success, thanks to the dedication and passion of our colleagues and the fantastic response from customers. It’s shown us just how much love there is for the George brand and our hero product categories.
“Building on that momentum, we’re excited to bring the stand-alone George store concept to Hull giving even more customers the opportunity to enjoy an inspiring, easy-to-shop experience that celebrates everything they know and love about George.
Subscribe to TRB“This next step marks another milestone in our journey to evolve with our customers, offering them a truly engaging and seamless shopping experience driven by our people, our products, and our passion for the brand.”
Situated on Anlaby Retail Park, the store will open on 31 October.
