Deichmann launches new store at Salisbury’s Old George Mall
Footwear retailer Deichmann has opened a new store at Old George Mall in Salisbury.
The 6,000 square foot space is situated adjacent to H&M and the centre’s anchor store Primark, which is due to open shortly. Spanning two floors, the shop will showcase Deichmann’s range of quality yet affordable footwear, including brands such as Adidas, Fila, Nike and Skechers.
The store features Deichmann’s latest retail concept which has been designed to offer customers a more spacious, lighter, and enhanced shopping experience. The brand has invested over £500,000 in the Old George Mall location,.
Simon Wilson, managing director for product, marketing and communications at Deichmann, said: “We are pleased to have opened a new store in Salisbury and deliver quality and affordable footwear options to a new customer base. As we continue to roll out our new retail format, we’re excited to provide a more seamless and elevated shopping experience for consumers, and be part of Salisbury’s community.”
Other retailers with a presence at the Railpen scheme include the likes of FatFace, Jigsaw, The Body Shop and Costa. Primark will join the line-up with a 29,700 square foot store later this year.
Alex Luker, asset manager at Railpen, added: “As Europe’s largest shoe retailer, Deichmann is a strong addition to our retail line-up at Old George Mall. Our focus is to continue to bring leading high street brands to the centre, which will be rounded off by Primark’s arrival later this year. Deichmann’s investment in this space highlights the importance of this location and the opportunities it will serve not just to the brand, but the wider community, and we’re pleased to have them at Old George Mall.”
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