New chief executive appointed for Virgin Experience group of brands

A new chief executive has been appointed for Virgin Experience Days, Virgin Experience Gifts and Virgin Incentives.

Danni Rush has worked with Virgin Experience companies for the last six years, firstly as chief customer officer and then as chief operating officer.

Holly Branson, chief purpose and vision officer at the Virgin Group, said: “I’m so delighted that Danni has accepted the role of chief executive of Virgin Experience group of brands.  There is no one better suited to drive these wonderful companies to even greater success.”

Before joining Virgin, Rush held customer experience, product and partnership strategy roles at leading holiday, retail and education businesses, including Chameleon Worldwide Travel and Haven Holidays.

Richard Segal, chair of Virgin Experience Days, said: “Danni’s profound understanding of the business, especially her recognition of its people as its greatest strength, positions her uniquely to lead us into this exciting new chapter.

“The board and I are delighted with her appointment and have complete confidence in her ability to drive the next phase of growth and success.”

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