THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
• The HR Summit 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Macy’s uses AR to improve customer experience

The Macy’s department store in the US has announced plans to use augmented reality technology to improve the customer experience. The retailer will launch a new… View Article

DEPARTMENT STORES

Macy’s uses AR to improve customer experience

The Macy’s department store in the US has announced plans to use augmented reality technology to improve the customer experience.

The retailer will launch a new augmented reality experience for beauty this spring on its Macy’s app following a successful test with a small number of app users last autumn. The pilot allowed customers to virtually try on around 20 lip beauty products.

Working in partnership with Modiface, Macy’s is now making an enhanced version of the app available to all of its app users and has expanded the range of beauty products covered to over 1,000. These will include items for the face, eyes and lips from a range of major brands.

Users will be able to virtually test single products or entire looks, which they can also share on social media or with friends. Through the use of in-store beauty displays, the augmented reality opportunity will also be made available to customers at a number of Macy’s stores later in the spring.

In another new initiative, Macy’s will be looking to make it easier for customers to find the perfect perfume through the roll-out of in-store interactive displays to help them navigate scent families. This follows research by Macy’s that found that customers who bought in-store mainly shopped by brand, but those purchasing online shopped by scent family. Launching this spring, the digital interface will share more information on each fragrance as soon as a customer touches a fragrance and suggest scents that match their preferences.

Attend Retail Bulletin’s Customer Engagement Conference on 5 June to find out what leading retailers are doing to improve the customer experience. Retail Bulletin readers working in retail qualify for a 50% discount on the ticket price by using the code RETAILER50 when booking.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand