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Debenhams gift card raises £29k for breast cancer charity
Debenhams has continued its long-term support of Breast Cancer Campaign by raising £29,884 through sales of its Charity Edition gift card.
Debenhams has been in partnership with Breast Cancer Campaign since 2001 and each year it sells a variety of products during Breast Cancer Awareness Month in October in support of the char ity. To date this partnership has raised over £1.5 million for vital breast cancer research.In October 2006 Debenhams decided to increase this partnership by launching a Charity Edition gift card in support of Campaign. Customers can upload any amount up to £200 onto the cards and Breast Cancer Campaign will receive a one per cent donation from the initial amount, plus a further one per cent from any future top ups.
October 2008 marked the end of the gift card's second year, which raised the figure of £29,884. This is an increase from the £20,394 the gift card raised in its first year.
Christina Partakides, Breast Cancer Campaign's Corporate Partnerships Manager, said “We're thrilled with the success of the Debenhams gift card. Breast Cancer Campaign relies entirely on voluntary donations, so our long-term partnership with Debenhams is extremely important. This successful relationship has not only raised vital funds for research into breast cancer, but has also raised awareness of the disease among Debenhams employees and customers.”
Elena Antoniou, Debenhams Senior PR Manager, said “We are proud to be associated with such a good cause and delighted that our gift card is raising funds which go towards much needed research. We look forward to an exciting year ahead.”
Tagged as: debenhams | breast cancer
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