Oner Active reports doubled sales for 2024
Oner Active, the fitness wear brand founded by Krissy Cela, has seen its turnover almost double in 2024.
Gross revenue increased to $107.6 million from $61.3 million in 2023 while profit came in at $11.2 million.
Subscribe to TRBOner Active was launched by Cela in 2020 together with co-founders Thomas Mark, David Kurzmann and Lukas Kurzmann. With headquarters in London, it now has 71 employees, 87% of which are women.
The company enjoyed its biggest ever Black Friday week last year when it took $15.6 million in revenue which was an increase of 118% on the prior year.
Meanwhile, the launch of its newest product range, SoftMotion, in November 2024 saw the brand take over $5 million in sales in six days, marking its most successful launch week to date
Cela said: “Reaching this milestone is a testament to the incredible dedication of our team, the loyalty of our community, and the strength of our vision.
“As we continue to innovate and push boundaries in the women’s activewear space, we remain focussed on delivering high-quality, empowering products that inspire women to live their best lives. We’re just getting started, and I’m excited for what the future holds for Oner Active.”
Having arrived in the UK as a five-year-old refugee from Albania, Cela studied law and became a qualified fitness instructor before founding Oner Active. She also established fitness app Evolve You which delivered a gross turnover of $10 million in 2024.
Oner Active chief executive Zach Duane added: “The achievement of our 2024 financial results reflects the incredible potential of Oner Active, made possible by the commitment of our talented team, and the visionary leadership of Krissy Cela.
“Krissy’s unique ability to shape a brand that resonates globally is fundamental to our success and, as we look ahead, we’re convinced that the best is yet to come.”
