Go Outdoors brings back Billy the Bird in new ‘Discover Freedom’ campaign
Go Outdoors has launched a new TV and digital advertising campaign featuring the return of its parakeet mascot, Billy the Bird.
The TV advert builds on last year’s debut of Billy and continues the retailer’s ‘Discover Freedom’ brand platform, which champions the physical and mental benefits of spending time outdoors.
Subscribe to TRBIt opens with Billy perched on the sign of a Go Outdoors store, urging viewers not to stay “cooped up” and encouraging them to get outside. Billy is voiced by actor Will Mellor.
The advert features roof tents, outdoor clothing, camping equipment and paddleboarding kit as it looks to reinforce Go Outdoors’ position as a go-to destination for outdoor adventures of every kind.
Carly Czuba, group marketing and digital director at Go Outdoors, said: “Billy has become a strong and distinctive way for us to bring our brand to life.
“Will’s performance gives the character real warmth and humour, while the campaign itself builds on the success we’ve seen in driving national consideration to an all-time high, and connecting with both existing customers and new audiences.”
The TV campaign will air across high-profile primetime entertainment programming, including Britain’s Got Talent and Saturday Night Live. The activity is being supported by a full digital video rollout across online platforms.
