Webloyalty expands into fast-growing Turkish market

Ecommerce partner Webloyalty today announced its expansion into Turkey, entering a rapidly developing market with more than 14 million online shoppers.

The Turkish market is one of the fastest growing and upcoming markets in Europe with a Europe B2C Ecommerce report citing expected annual growth rates to reach 30-40%. With an evolving market projected to double in size by 2017 to $6.6bn (£4.2bn), Webloyalty will use its expertise in loyalty programmes to push ecommerce revenue streams for Turkish businesses.

Guy Chiswick, Managing Director of Webloyalty Northern Europe, said: “Moving into Turkey is an important step in Webloyalty’s international expansion. With Turkey in 14th place globally for internet use per head, and the ecommerce market expected to double in size by 2017, it is the right time for the company to expand. Our international portfolio contains over 150 clients, and with staff already based at offices in Istanbul, the team in Turkey are ready to bring their expertise to the booming ecommerce market.”

As one of the world’s fastest growing economies, Turkey represents a significant opportunity for Webloyalty. 53% of the Turkish population are internet-users, and with approximately 12,000 e-commerce sites already operating out of the country, the population has an appetite for online shopping. Through partnering with Webloyalty’s Harca ve Kazan savings programme, companies will be able to benefit from increased customer loyalty as well as providing an additional revenue stream for their business.