Optimizing category management and trade marketing with Virtual Reality
Leading FMCG and retail companies worldwide have already turned to virtual reality with significant added value across their entire organizations. With its ultra-realistic solutions of virtual reality store simulation and 3D products digitization, inVRsion supports FMCG brands and retailers in making their category management and trade marketing activities more time and cost-effective.
inVRsion’s innovative technology solutions revolutionize in-store activation studies and their showcase.
FMCG brands and retailers can preliminarily define category revisions and promotional proposals at a 1-to-1 scale, thus improving the decision-making process and accelerating the go-to-market, preventing implementation errors.
Instead of real points of sale for testing purposes – with considerable dimensions and high maintenance costs – a “virtual room” (a space from 9 to 12 square meters equipped with immersive equipment in any office) is all they need to test strategies quickly, realize more category revisions per year and keep up with the evolution of consumption behaviors.
Brands present their proposals to the retailer by contextualizing them within its own point of sale which is accurately rendered in digital form, enabling an evaluation in a “total store” approach.
inVRsion’s Software as a Service ShelfZone makes companies autonomous in creating their retail projects, with the possibility to directly import planograms from the most used space allocation software and create a VR simulation that can be shared within their own organization and with clients, in person or remotely.
Product positioning, POP materials, promotional booths and theatralization strategies are validated through focus groups and A/B tests with shoppers, even by integrating biometric and neuroscientific devices like eye-tracking, electroencephalogram (EEG) and galvanic skin response (GSR) for deeper insights.
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