How new receipting technologies can transform mobile customer engagement…

More and more retailers are recognising that modern retailing is just as much about providing an engaging customer experience as it is about selling goods…

From a customer point of view this experience is a key factor in deciding when, where, how and from whom to purchase. So generating a holistic, positive and engaging experience for each customer is fundamental to every retailer’s future success. Today we see ‘Brand Ambassadors’ replacing ‘Sales Assistants’ and the whole vocabulary of retail is now shifting in line with this change in perception. But is your instore technology keeping pace? And could your customer engagement strategy be missing a key digital component?

Click to read full article from Kevin Kane @ Tag Retail Systems