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How Automation can help retailers stay ahead of the curve this holiday season

Brightpearl Asks: How can automation help you win at customer satisfaction? Take customer satisfaction as an example. Think about what your customers want from you in… View Article

RETAIL SOLUTIONS

How Automation can help retailers stay ahead of the curve this holiday season

Brightpearl Asks: How can automation help you win at customer satisfaction? Take customer satisfaction as an example. Think about what your customers want from you in the lead up to and during the holiday season….

When we spoke with fast growing omnichannel retailer, Natural Baby Showerrecently, they advised us that automating their retail workflows saves them 60 hours per month. That’s a pretty powerful statement. Now if we centered on the statistics alone, then the argument of how to stay ahead of the curve this holiday season would be finished pretty quickly. It would be a case of us telling you to automate and never look back. But the benefits of automation go much deeper than just the time saved, especially in the run up to and during the peak holiday season. Let’s discuss…

How can automation help you win at customer satisfaction?

Take customer satisfaction as an example. Think about what your customers want from you in the lead up to and during the holiday season.

The chances are high that your answer would be one of these things (or a combination of all three): instant customer service, the best gifts for their loved ones and a consistent shopping experience no matter where they decide to buy from you.

No-one wants to be left high and dry just because they decided to buy online rather than in-store, especially when searching for the perfect gift in time for an important deadline.

Continued…

 

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