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[GfK Podcast] UK Consumer Confidence Uncut January 2024
In this Thinking Ahead podcast, GfK’s Neil Bellamy and moderator Lucy Green, discuss the January 2024 results of UK Consumer Confidence Barometer.
With the main Index at -19%, UK consumers have started the year feeling positive. Neil explains what’s special about January and whether optimism is usual in the first month of the year.
We focus on the Personal Financial Situation metric which reached zero after 24 consecutive months of negative scores. Delving into the results by income level tells a more nuanced story.
In our regular feature, Data Guru Corner, Neil explains how the Index is composed, and why it is used to report confidence levels in the UK.
January 2024 marks 50 years of the UK Consumer Confidence Barometer. There is no other consumer research project with the longevity, rigour and reliability of the Consumer Confidence Barometer. Each month since January 1974, this study has provided insight into how UK consumers feel about their personal finances and the wider economy, as well as the outlook for the next 12 months.
To celebrate this achievement, we have published a report that reflects on the events of the last five decades and their impact on consumer confidence.
From conflict to coronavirus, recessions to referendums, boom to bust, the analysis reveals the link between the economy with how people feel and how they spend.
And readers will spot some similarities with events of the past 50 years that might provide insight into now and next.
