Ecommerce battle: Boohoo vs. About You

There was a time when fashion brands like Zara and H&M were criticized for their destructive production methods. After all, the textile industry is the most polluting in the world.

But despite a growing collective awareness, a booming second-hand market and a growing number of ethical brands – not everyone can afford to wear Patagonia. And the most accessible brands know this: they are targeting the Generations Y and Z.

Boohoo (UK) and About You (DE) have the same core target.

• What are their respective market shares in the UK and Germany?
• What are their buyers’ purchase frequency and average spend?
• What is the penetration rate by generation?
• How can you stand out from your main competitor?

Foxintelligence shares its insights on these 2 online fashion players.

Read more HERE

*This study is based on the online purchases of our panel of 1.5M e-shoppers throughout 2022.

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