Asda launches new sustainable supply chain finance scheme for UK suppliers

Patrick Overall is Senior Account Manager at The Retail Bulletin, where he has worked since 2016. He is responsible for vendor partnerships across TRB's events, digital and publishing portfolio, and heads up Retail Solutions news, commercial content and partner campaigns. Patrick has more than 25 years' experience in marketing and publishing. Before joining TRB, he was a sales manager at Sparta Publishing, connecting advertisers with C-suite audiences through partners including BCS and the Data Centre Alliance. He previously spent eight years at Atalink (now Tenalps). There he managed direct marketing promotions for Hearst titles including Good Housekeeping, Cosmopolitan and Country Living, publications for the Women's Institute, and event publishing for Grand Designs Live, BBC Gardeners' World Live and BBC Good Food events. His areas of focus include: Retail technology and solutions · Partner insights and case studies · Industry events and partnerships