Akeneo empowers businesses to deliver better product experiences through smarter, AI-driven product data flow
With its Autumn 2025 release, Akeneo helps teams unlock faster collaboration, greater agility and more informed product decisions by seamlessly connecting data, systems and people.
Akeneo, the Product Experience (PX) Company and leading provider of Product Information Management (PIM) solutions, today announced its 2025 Autumn innovations and updated capabilities to help enterprises gain more value from product information, with more options to intelligently enable the flow of product data across systems, teams and product experiences.
The latest release continues to push the boundaries of what’s possible for AI-powered product experiences. The new centralised AI configuration hub safeguards trust and governance, ensuring product data is where it needs to be, when it needs to be there by managing the movement of data through the many stages of modelling, organisation, transformation, enrichment and migration. These advancements will unlock the full potential of product data by easing its movement across systems, helping enterprises accelerate time-to-market, increase collaboration and deliver consistent, high-quality product experiences across every touchpoint.
Extending the Power of AI Across the Akeneo Product Cloud
Subscribe to TRBAkeneo’s autumn release extends the use of AI across the product cloud and reinforces the company’s commitment to advancing the use of AI to help make product information management smarter and more efficient. With the Autumn release features, Akeneo makes it easier for enterprises to move data across all systems and platforms through the use of its updated AI product data flows. Updated features and new capabilities connect teams, systems and product experiences through smarter, faster data movement to support enterprise readiness and delivering the product experiences buyers expect.
New AI-powered innovations include:
- Expanded Data Architect Agent (DAA): Akeneo’s DAA now goes beyond generating draft models to serve as a comprehensive engine for onboarding, modelling, migration and collaboration. This enables teams to build scalable, future-proof product data structures with greater speed and accuracy.
- Unified and Transparent AI Configuration Panel: A centralised hub with Akeneo PIM manages AI prompts, configurations and translation rules. The unified approach allows teams to manage, scale and trust AI-driven processes with full transparency.
- AI Auto-Mapping of Product Catalogues: Automates the mapping of product catalogues to retail and marketplace channels, reducing manual effort and accelerating time-to-market.
- AI Extraction from Media Links: Builds on a capability from the Summer Release that unlocked the ability to extract product information from product assets to generate attributes and descriptions. This update extends the feature to include media links, speeding product setup and content creation, no matter where the assets are stored.
The Autumn release also introduces the Akeneo Model Context Protocol (MCP), the first standardised framework to connect AI models directly to product information within the Akeneo Product Cloud. This lays the groundwork for the next generation of discovery and conversational experiences powered by AI to give organisations more flexibility to experiment with their own AI agent.
Bringing PIM and DAM Together
With the release of AI Asset Tagging, Akeneo now has a complete solution for Digital Asset Management (DAM) for Product Experience Management, giving customers a tightly integrated solution for organising, editing and delivering asset content alongside structured product data, aided every step of the way by Akeneo’s AI. By combining PIM and DAM within one platform, Akeneo reduces tech stack complexity and cost while enabling business users to create engaging, cohesive product experiences without switching between systems. The integration delivers the third pillar of the three core use cases for digital asset management, now providing customers with the ability to organise, edit and deliver product assets to sales channels directly from Akeneo. This new capability categorises images, documents and videos with relevant keywords to improve searchability and discoverability. These capabilities are also extended and integrated with external third-party DAMs, ensuring all customers can reap the full benefits of Akeneo’s AI.
Streamlined SAP Integration
Improved integration between Akeneo PIM and SAP allows enterprises to enrich, validate and localise ERP data from S/4HANA for customer-facing channels, while maintaining governance and reducing costly ERP customisation. This results in improved data accuracy, reduced cost of ownership and accelerated product activation across all channels and markets.
“The Autumn release marks a pivotal moment in the evolution of our Product Cloud that focuses on the connectivity layer,” said Andy Tyra, Chief Product Officer at Akeneo. “By extending the power of AI to connect people, processes and technology, we are equipping our customers with the AI-powered tools needed to transform product data into intelligent, dynamic assets that focus on fuelling efficiency and collaboration to improve product information management for our customers and end-user product experiences for theirs.”
To learn more about Akeneo’s Autumn release or to sign up for the webinar, please visit akeneo.com/seasonal-release/autumn-25.
