The 2020 Programme

Andy Mulcahy, Strategy & Insight Director, IMRG

When customers initially arrive at your site, what can retailers do to maintain their interest?

• What does a good homepage look like?
• How retailers can use their marketing channels effectively
• Techniques for attracting visitors to your site

This session will feature a retail keynote, IMRG insight presentation and a panel debate.

When site visitors turn into interested browsers, how can retailers provide them with the best experience to encourage conversion?

• What does a good product page look like?
• How retailers should present their products
• How to encourage quality browsing experiences

This session will feature a retail keynote, IMRG insight presentation and a panel debate.

Once a customer adds something to their basket, how can a retailer ensure they complete the purchase?

• What does a good checkout look like?
• How retailers can improve performance at the checkout
• Removing friction at the checkout

This session will feature a retail keynote, IMRG insight presentation and a panel debate.

Once someone has become a customer, how can retailers build a relationship with them?

• What inspires customers to return?
• How retailers can inspire loyalty
• How to inspire loyalty in customers

This session will feature a retail keynote, IMRG insight presentation and a panel debate.