Date: 30 APR 2020 - Now online, Please register for the recording
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The 2020 Programme

10:00	Webinar start: Register for the recording of the event that took place on the 30th April
10:00-10-05 Loading profile...	Moderator's introduction and opening comments The Coronavirus has caused havoc among UK retailers, but with the high street closed the opportunity for eCommerce is vast. Once you get a visitor onto your website, how can you ensure your site is fully optimised for conversion? This series of webinars will look at which elements seem to be the most important for progressing visitors across your website, from homepage to checkout, providing actionable insight to aid performance during this crisis. *Andy Mulcahy, Strategy & Insight Director, IMRG*** Loading profile...
10:05-10:50 Loading profile... Loading profile...	Webinar No 1: How to WOW at first glance onlineÂ This webinar will include a retail keynote, IMRG insight presentation and a panel debate, where speakers will discuss: Â Innovative ways to maintain visitors' interest when they are on a retail website How retailers can use their marketing channels more effectively onlineÂ Â Finding new ways to attract visitors to retail websites Robert Kulawik, COO, Everything 5 Pounds Jonathan Williams, CMO, Long Tall Sally Loading profile... Loading profile...
12:00-12:45 Loading profile... Loading profile... Loading profile...	Webinar No 2: The browsing experience - how to keep your customers engaged When site visitors turn into interested browsers, how can retailers provide them with the best possible experience to encourage conversionÂ with an online experience that shows them what they really want and more! This webinar session will cover: How retailers can improve the presentation of their products online How to develop a fantastic customer browsing experience Robert Kulawik, COO, Everything 5 Pounds Desi Reuben-Sealey, Senior UX/UI Manager, Debenhams Ben Stirling, Managing Director, Webloyalty Loading profile... Loading profile... Loading profile...
14:00-14.45 Loading profile... Loading profile... Loading profile... Loading profile...	Webinar No 3: Final hurdle - winning ways to establish customer trust and generate more conversions Trust is the cornerstone of every relationship but earning it is more challenging for online merchants, without the proximity of the in-person shopping experience. Therefore, it is vital to the success of your business to understand the most effective ways to build trust with your customers and ensure they complete their purchase. This webinar will feature aÂ presentationÂ from payment industry experts along with a retailer fireside chat, to provide a dual perspective andÂ essential insights. Building customer trust and its inherent value - what does a good checkout look like? Top characteristics of a highly converting payment page Innovations that drastically reduce cart abandonment - improving performance at checkout The significance or providing the right payment method mix Removing friction at the checkout Patrick Osborne, Head of Customer Insights & Analytics, QVC Phil McKeith, Head of Ecommerce, YumiÂ Guy Douek, SVP Business Operations, SafeCharge James Perret, VP Retail, SafeCharge Loading profile... Loading profile... Loading profile... Loading profile...
15:15-16.00 Loading profile... Loading profile... Loading profile...	Webinar No 4: Post purchase - give customers a reason to come back... again and again Once someone has become a customer, how can retailers build a relationship with them and encourage them to become a brand ambassador? This webinar will feature a retail keynote, IMRG insight presentation and a panel debate and will cover: What inspires customers to return? What else can retailers do to inspire customer loyalty and turn shoppers into real "fans"? Laurina Kennedy, Digital Marketing Manager, Skinny Dip London Lauren Juster, Sales and Marketing Director, Biscuiteers Angus Knights, UK Partnership Manager, ParcelLab Loading profile... Loading profile... Loading profile...