The 2020 Programme

The Coronavirus has caused havoc among UK retailers, but with the high street closed the opportunity for eCommerce is vast. Once you get a visitor onto your website, how can you ensure your site is fully optimised for conversion? This series of webinars will look at which elements seem to be the most important for progressing visitors across your website, from homepage to checkout, providing actionable insight to aid performance during this crisis.

Andy Mulcahy, Strategy & Insight Director, IMRG

This webinar will include a retail keynote, IMRG insight presentation and a panel debate, where speakers will discuss:  

• Innovative ways to maintain visitors' interest when they are on a retail website
• How retailers can use their marketing channels more effectively online  
• Finding new ways to attract visitors to retail websites

Robert Kulawik, COO, Everything 5 Pounds
Jonathan Williams, CMO, Long Tall Sally

When site visitors turn into interested browsers, how can retailers provide them with the best possible experience to encourage conversion with an online experience that shows them what they really want and more! This webinar session will cover:

• How retailers can improve the presentation of their products online
• How to develop a fantastic customer browsing experience

Robert Kulawik, COO, Everything 5 Pounds
Desi Reuben-Sealey, Senior UX/UI Manager, Debenhams
Ben Stirling, Managing Director, Webloyalty

Once a customer adds something to their basket, how can a retailer ensure they complete the purchase? This session will feature a retail fireside chat, as well as IMRG insight presentation, followed by a panel debate with Guy and James from SafeCharge:

• The characteristics of a highly converting payment page
• Ways to drastically reduce cart abandonment
• The importance of A/B testing
• The significance or providing the right payment method mix

Patrick Osborne, Head of Customer Insights & Analytics, QVC

Phil McKeith, Head of Ecommerce, Yumi 

Guy Douek, SVP Business Operations, SafeCharge

James Perret, VP Retail, SafeCharge

Once someone has become a customer, how can retailers build a relationship with them and encourage them to become a brand ambassador? This webinar will feature a retail keynote, IMRG insight presentation and a panel debate and will cover:

• What inspires customers to return?
• What else can retailers do to inspire customer loyalty and turn shoppers into real "fans"?

Laurina Kennedy, Digital Marketing Manager, Skinny Dip London
Lauren Juster, Sales and Marketing Director, Biscuiteers
Angus Knights, UK Partnership Manager, ParcelLab