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Future of Retail Marketing 2020
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The 2020 Programme


8th July

10:00 Webinar login and housekeeping
Moderator's introduction and opening comments
10:05 - 10:45 Webinar No 1: Connecting omnichannel touchpoints - Embracing innovation in consumer analytics to transform the customer journey
Reductions in revenues', 'impending recessions', 'high-street lockdown' - today's news continues to provide a darkened outlook for retailers. However, as often is the case in the retail environment, there are opportunities ahead for those who embrace innovation in these challenging times.

Join our interactive virtual panel for a lively discussion on the following topics:

  • How harnessing Big Data can help you better understand who your customers and prospects truly are - including their preferences, intent signals and key demographics
  • How mobile trace data could be transforming your insights around the movement of purchasing power, by time of day and day of week - whether you have customer data or not
  • Insights on the core technological competencies being adopted by retailers who are capturing market share in this challenging environment - and why data integrity holds the key
  • Comparing in-store touchpoints with the rest of your brand's omnichannel strategyDelivering connected experiences that customers have come to expect
  • How COVID has forced new behaviours from previously untapped audiences
12:00 - 12:45 Webinar No 2: Invigorating physical store sales post lockdown - digital instore transformation
Retailers are now seeking new ways to bring sales that have shifted online back into stores by blending the online shopping experience with physical shops. This webinar will evaluate the impactof digital technology is having to get shoppers back in-store and spending once isolation ends.

  • Leveraging and utilising new technology to evolve the online experience and reopen stores
  • Why neglecting the in-store experience could be damaging your business
  • What retail stores may look like as the country comes out of lockdown
  • How existing technologies (such as RFID) can be expanded in stores to improve customer experience and engage consumers

9th July

10:00 Webinar login and housekeeping
Moderator's introduction and opening comments
10:05 - 10:45 Webinar No 3: Virtual reality stores - enabling retailers to open their high street shops online
This webinar will examine the concept of 'virtual stores' and how experiential retailers could reproduce their high street stores online via a virtual store to add to the overall retail experience. Retailers can offer a 360 degree store experience that is viewable and shoppable from a phone.

  • Virtual reality stores becoming part of regular pop-up stores
  • Increasing your reach with a digital version of the same store
  • Bring instore shopping experience to online customers during lockdown
12:00 - 12:45 Webinar No 4: Omnichannel fulfilment - turning your store into a showroom / distribution centre
The coronavirus pandemic has caused many retailers to rethink how they make use of their physical stores. Some retailers are responding by looking at alternative uses. This webinar will explore:

  • The evolving purpose of physical retail spaces
  • Using your store as a showroom to demonstrate goods for online sales
  • Turning your stores into distribution centres for online shoppers
  • How stores could be a useful addition to the fulfilment network
  • Fulfilment models - how different retailers have successfully adapted to the current world

Venue & Contact


VENUE
Online Meeting

EVENT DATE
8 July 2020

START TIME
10:00

CONTACT
For retail speaker opportunities:

Claire Knott
E: Claire.Knott@theretailbulletin.com
T: 01276 489626

For sponsorship and non retailer speaker opportunities:

Karen Howard
T: 01276 489626 M:07725414385
E: karen.howard@theretailbulletin.com

Meet Our 2020 Partners


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