The 2021 Programme

10:00 Webinar login and housekeeping
Moderator's introduction and opening comments

10:05 - 11:100

Webinar No 1: Connecting omnichannel touchpoints - data management for new behaviours and eCommerce strategy
For both well-established and 'first generation' internet retailers, customer data is both a great asset and a great challenge as we move to new eCommerce platforms that utilise Big Data and AI. This webinar will look at how retailers have to reassess their omnichannel and brand strategy in the light of COVID and customer behaviour.
Comparing in-store touchpoints with the rest of your brand's omnichannel strategy
Delivering connected experiences that customers have come to expect
How COVID has forced new behaviours from previously untapped audiences
Utilising Big Data, AI and eCommerce- what could possibly go wrong?
Migrating data with predictable timescales, resources and accuracy
Why should retailers personalise the offering rather than the communications?

12:00 - 13:00

Webinar No 2: Invigorating physical store sales post lockdown - digital instore transformation
Retailers are now seeking new ways to bring sales that have shifted online back into stores by blending the online shopping experience with physical shops. This webinar will evaluate the impact of digital technology is having to get shoppers back in-store and spending once isolation ends.
Leveraging and utilising new technology to evolve the online experience and reopen stores
Why neglecting the in-store experience could be damaging your business
What retail stores may look like as the country comes out of lockdown
How existing technologies (such as RFID) can be expanded in stores to improve customer experience and engage consumers

13:30 - 14:30

Webinar No 3: Virtual reality stores - enabling retailers to open their high street shops online
This webinar will examine the concept of 'virtual stores' and how experiential retailers could reproduce their high street stores online via a virtual store to add to the overall retail experience. Retailers can offer a 360 degree store experience that is viewable and shoppable from a phone.
Virtual reality stores becoming part of regular pop-up stores
Increasing your reach with a digital version of the same store
Bring instore shopping experience to online customers during lockdown

15:00 - 16:00

Webinar No 4: Act like a big brand and transform the customer journey
Reductions in revenues', 'impending recessions', 'high-street lockdown' - today's news continues to provide a darkened outlook for retailers. However, as often is the case in the retail environment, there are opportunities ahead for those who embrace innovation in these challenging times. Join our interactive virtual panel for a lively discussion on the following topics:
Use what you have to better understand who your customers and prospects truly are - including their preferences, intent signals and key demographics
Keep your customer close: transform your insights around the movement of purchasing power, by time of day and day of week - whether you have customer data or not.  Develop your own core technological competencies and capture market share in this challenging environment - Withought relying on market places.