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The 2020 Programme


08.45 - 09.15 REGISTRATION AND NETWORKING
09.15 - 09.25 Chair's welcome and opening comments
09.25 - 09.55 RETAILER KEYNOTE ADDRESS: Competing with the giants - future proof and differentiate yourself from the competition
Businesses have increasingly started integrating digital technology into all areas which has imminently resulted in fundamental operational changes and deliverance of customer value. 

  • Elevated omnichannel strategy - continual investment in stores, digital platforms and creative marketing
  • Huge growth in the beauty and wellness sector - being more sustainable / ethical commerce is the future?
  • Is it more than just understanding customers' changing behaviours and preferences?
  • Engaging customer service agents
09.55 - 10.25 RETAILER CASE STUDY: Showing ROI on marketing activity and optimising spend - tips to leverage future value

  • Understanding marketing ROI for etail and retail - a single view
  • eCommerce investment
  • Providing real time analytics and a self serve advertising platform to its suppliers
  • Growing and unlocking the power of data - make better customer decisions, deliver a seamless experience
  • How to leverage design to uncover hidden business value
10.25 - 10.55 RETAILER CASE STUDY: The evolution of customer loyalty and building customer advocacy - what is in store?

  • How to achieve leading insight and loyalty capability
  • Driving loyalty through delivering great eCommerce customer experiences before, during and after the sale
  • Digitising membership and forming centrepiece of its retail strategy
  • Next generation loyalty - how can you develop a loyalty programme that is right for you?
  • Better understanding of customers - predict analytics and personalising marketing
10.55 - 11.15 NETWORKING COFFEE BREAK
11.15 - 11.45 RETAILER CASE STUDY: The future impact of digital customer engagement on retail experiences

  • Investing in technology to improve customer experience
11.45 - 12.40 RETAILER MEGA PANEL: Aligning your marketing strategy with marketing technology - creating an effective digital roadmap
Driving profitable growth and integrating your marketing efforts with strategic planning, analytics and customer experience.

  • Accelerate your digital and data capabilities
  • Tailored 'intelligent' offers - based on user's information and buying behaviours
  • UX and UI - designing better digital products through an enhanced understanding of customer wants and needs
  • Delivering end-to-end omnichannel experiences with superior UX/UI - using a single platform and team
12.40 - 13.35 LUNCH & NETWORKING
13.35 - 14.15 RETAIL STRATEGY SESSION: Effectively leveraging AI and machine learning into a retail marketing programme
Hoe to use emerging technologies such as artificial intelligence (AI), chatbots, virtual reality (VR) and augmented reality (AR) to present new possibilities for engaging with customers both in stores and online.

  • Transforming customer contact with AI, digital and social media
  • Using AI in CX to boost retail efficiency
  • Chatbots - leveraging neural machine learning to create better customer experiences
  • AI-powered personal shopping teams
  • 5G - will it revolutionise the customer experience?
14.15 - 14.45 RETAILER CASE STUDY: The future of social media as a retail marketing channel
Instagram-friendly experiences need to be considered as part of a 21st-century retail strategy, in order to engage customers primarily of a younger demographic. clear who its target demographic

  • Creating a much more relevant touch point for specific customer demographic
  • Using social channels to show products and looks
  • Use social media to promote the customer journey
  • How do you refine your social media strategy to help meet customer expectations?
  • Catering for different consumers on different platforms
14.45 - 15.00 NETWORKING COFFEE BREAK
15.00 - 15.30 RETAIL EXPERT OPINION: Next level personalisation - delivering the ultimate shopping experience
Being personal isn't about knowing the person's name and dropping it onto an email, it is ensuring the whole journey is tailored and data drives the possibility to do this.
15.30 - 16.00 RETAILER CASE STUDY: Adapting to the increasing pace of change in new global marketing channels

This session will look at the challenges of international retail in 2020 and beyond.

16.00 - 16.30 RETAILER CASE STUDY: Have retail brands have become boring - where's the creativity for the future?

  • Why are more brands outsourcing discovery to social media?
  • The customer experience concept
  • Achieving better brand experience
  • Leveraging retailer data to build your brand
16.30 - 16.35 Chair's summary and closing remarks

Venue & Contact


VENUE
Now online, please register for details

0207 637 5526 or 0207 631 2055

DATE
9 June 2020 8.30 - 16.45

CONTACT
For retail speaker opportunities:

Claire Knott
E: Claire.Knott@theretailbulletin.com
T: 01276 489626

For sponsorship and non retailer speaker opportunities:

Karen Howard
T: 01276 489626 M:07725414385
E: karen.howard@theretailbulletin.com

Meet Our 2020 Partners


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RETAIL EVENTS

Online Conversion Webinar 2020
Online Conversion Webinar 2020
April 30 2020
Now online - Please register for details
The Retail Bulletin Online Conversion Webinar 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Now online, please register for details
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
The Future Of AI in Retail Conference 2020
The Future Of AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2021
Omnichannel Futures Conference 2021
3 February 2021
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy