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EVENTS - Customer Engagement Summit 2017

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Customer Engagement Summit 2017

Customer Engagement Summit 2017

7 June 2017, Cavendish Conference Centre, London W1

The Retail Bulletin Customer Engagement Conference 2017, Cavendish Conference Centre, London W1, 7 June 2017

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Retail Customer Engagement Summit 7th June 2017

Wednesday 7th June 2017
Cavendish Conference Centre, London W1

We are living in an era of where customers are smarter than ever, making our job as retailers even harder. The main priority for retail today appears to be having a well-defined target customer profile and an effective omnichannel strategy. But is that really all there is to it?

 

Drive increase sales and engagement

Developing a customer-centric focus across your organisation - by instilling a passion for outstanding customer experience and connecting with your customers across multiple channels - will boost advocacy and loyalty, whilst ensuring your actions are measured accurately to generate positive ROI.

Standing out from the crowd - customer experience as a differentiator

Modern customer experience is about journeys, not funnels. Marketers need to focus on delivering intelligent interactions rather than pushing customers down inflexible funnels. 

Keeping ahead of the digital revolution

Mobile retailing is transforming the buying experience, and retailers are under intense pressure to accommodate the change. Find the portions of your brand's DNA where digital works to extend experiences through these emerging digital channels and not just for the sake of following digital trends.

Unearth dynamic and comprehensible customer insights

Defining core customer personas is key to sorting through the huge amounts of digital data and breaking down the online barriers between retailers and their shoppers. Whether data that has become increasingly available through digital means is being properly analysed and utilised, that is a different matter.

 

Above all retailers need to talk to their customers and act on that feedback - the most loyal customers are the ones we build that human connection with. Attend The Retail Bulletin's 8th Annual Customer Engagement Summit 2017 to help create engaged, connected and happy customers - engaging with customers is vital to your brand loyalty and satisfaction!

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