Zalando teams up with Karl Lagerfeld
Fashion designer Karl Lagerfeld has launched an exclusive collection with online fashion retailer Zalando.
The retailer said the range combines Lagerfeld’s trademark sophistication with a contemporary streetwear influence and includes both apparel and accessories.
Launching in collaboration with Zalando Media Solutions, the campaign for the collection features influencer and model Mandy Bork who has an Instagram fanbase of 89,000.
Items include sweatshirts, t-shirts and high neck bomber jackets in Lagerfeld’s distinctive black and white palette with additional red and pink tones. Items also feature the designer’s signature ‘KARL’ logo graphics.
The accessories collection includes a range of tote, backpack and bum bags.
Commenting on the range, Zalando said: “The exclusive Karl Lagerfeld collection at Zalando promises to further enrich our considerable premium selection, offering the most relevant and fashion-forward assortment to our 23 million plus customers across 17 markets.”
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