THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Zalando reveals results of test for deliveries using smart door technology

Online fashion retailer Zalando has revealed the results of a one-off pilot service in Belgium that tested the potential of in-home delivery and in-home pick-up for its customers.

FASHION

Zalando reveals results of test for deliveries using smart door technology

Online fashion retailer Zalando has revealed the results of a one-off pilot service in Belgium that tested the potential of in-home delivery and in-home pick-up for its customers.

The test focused on finding out how customers interacted and responded to the service, and how comfortable they were with the idea of a delivery person accessing their home while they were out. 

In the first phase of the exercise 750 online shoppers were surveyed about their willingness to try the service and how they would feel about receiving a parcel, or having a parcel picked up, while not at home. The study showed that 50% of online shoppers stated they would feel comfortable trying in-home delivery by post. The test also found that people who frequently receive deliveries through online shopping were more open to in-home delivery and pick-up services.

The second phase involved participating homes being fitted with a smart door lock and smart doorbell to enable customers to remotely open their door and give delivery staff access to their homes. Customers were asked to order items on Zalando and schedule a delivery with bpost. They also scheduled pick-ups for items they wanted to return.

Results of this second phase showed that 90% of participants said they would continue using the technology even after the test. It also found that once the hardware was installed and people began to experience the service, convenience won over any concerns.

Jan Bartels, vice president of customer fulfilment and logistics at Zalando, said: “We continuously innovate and rethink our services to offer our customers more flexibility and variety. In-home delivery could be an interesting new option for our service portfolio. Technology opens an array of possibilities but we also see that customers demand transparency and detailed information on the service. Together with bpost, we look forward at engaging in close dialogue with our customers.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process