Under Armour chooses Amsterdam for first European flagship
Sportwear brand Under Armour has chosen Amsterdam as the location for its first European flagship store.
Situated on Kalverstraat, the city’s leading retail destination, the store will stock menswear, womenswear and children’s clothing as well as footwear and accessories for training, running, golf and football.
Aiming to deliver a fully immersive brand experience, the store will have 1,000 square metres of interactive retail space.
Chris Bate, Under Armour managing director for Europe, said: “Opening our first Flagship store in Europe is a milestone moment for Under Armour. The store will not only be based in the same city as the brand’s European headquarters, but it will also be located in its busiest retail area and will offer our customers an elevated shopping experience as we continue on our mission to make all athletes better.”
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