THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Under Armour chooses Amsterdam for first European flagship

Sportwear brand Under Armour has chosen Amsterdam as the location for its first European flagship store.

FASHION

Under Armour chooses Amsterdam for first European flagship

Sportwear brand Under Armour has chosen Amsterdam as the location for its first European flagship store.

Situated on Kalverstraat, the city’s leading retail destination, the store will stock menswear, womenswear and children’s clothing as well as footwear and accessories for training, running, golf and football.

Aiming to deliver a fully immersive brand experience, the store will have 1,000 square metres of interactive retail space.

Chris Bate, Under Armour managing director for Europe, said: “Opening our first Flagship store in Europe is a milestone moment for Under Armour. The store will not only be based in the same city as the brand’s European headquarters, but it will also be located in its busiest retail area and will offer our customers an elevated shopping experience as we continue on our mission to make all athletes better.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process