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Sharps opens stores in Intu shopping centres

Fitted furniture specialist Sharps Bedrooms is rolling out its concept format at five Intu shopping centres as part of its strategy to enter prime UK shopping destinations.

HOME & DIY

Sharps opens stores in Intu shopping centres

Fitted furniture specialist Sharps Bedrooms is rolling out its concept format at five Intu shopping centres as part of its strategy to enter prime UK shopping destinations.

Spanning between 692 square feet and 2,738 square feet, the stores will offer a selection of the brand’s full product range in a showroom environment.

Sharps will launch new stores at Intu Broadmarsh and Intu Eldon Square this month. This follows openings at Intu Lakeside in February and Intu Merry Hill and Intu Derby at the end of last year.

Peter Welsh, retail operations director at Sharps, said: “By opening concept showrooms we can introduce the latest ranges to a wider group of consumers and offer the opportunity to explore and experience the luxury of Sharps’ fitted furniture. Intu’s popular shopping destinations are the perfect locations for our concept stores as they provide both high footfall and flexibility.”

Sharps is the latest big box retailer to take space at Intu following openings for DFS and SEAT at its centres last year.

Julian Wilkinson, asset management director at Intu, said: “We’re welcoming an increasing number of traditionally large-format retailers who are taking smaller stores at Intu centres to get access to a higher footfall of their core customers.”

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