How to achieve better promotion management in 4 steps
Ask managers what causes them the most problems in the consumer product supply chain – choosing from any product, product group or area of operations – and the most common answer you’ll get is “promotion management”.
Ask managers what causes them the most problems in the consumer product supply chain – choosing from any product, product group or area of operations – and the most common answer you’ll get is “promotion management”.
Ask them what the most difficult thing about promotion management is and as often as not they’ll shout “everything”. Forecasting, delivering, tracking; they can all break supply chain managers out in a cold sweat.
Promotion management is a step-by-step process and bringing together the right tools and the right approach should put an end to most, if not all, of your worries.
This whitepaper aims to explore how you can plan your promotions and improve your demand forecasting and tracking. In 4 simple steps:
- Separate
- Track
- Utilize
- Analyse
Download the whitepaper here.
