Morrisons to sell only British fresh meat
Morrisons has announced that it will only sell British fresh meat throughout the year and stop selling New Zealand and Australian fresh lamb in the winter months.
The move is part of Morrisons' wider programme to sell more food that is both British and local.
Speaking at the Great Yorkshire Show, Rob Youngson, meat director at Morrisons, said: “Customers tell us that they want more homegrown food and we are listening. We have always been committed to selling British meat and today we are taking this a stage further by making a clear pledge that if you buy fresh meat at Morrisons it will be British.”
Morrisons has also launched a programme to recruit more local food and drink makers and its buyers are currently touring the country meeting potential suppliers.
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