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Lidl sales up 16% over Christmas period

Lidl UK achieved its best ever trading week in December and has reported a 16% uplift in sales over the festive trading period compared to the same time in the previous year.

FOOD & DRINK

Lidl sales up 16% over Christmas period

The supermarket also experienced its highest ever footfall. The busiest day of the season, which was also a record trading day in Lidl UK’s history, came on 22 December, while the week commencing 18 December 2017 was Lidl UK’s strongest ever trading week.

Fresh meat and poultry sales grew by 17% in the period while sales of champagne and prosecco were up 25% and 60% respectively.

Lidl’s deluxe 24-month matured Christmas pudding was one of the best-selling products in the range, contributing to a 60% increase in its luxury Christmas pudding sales.

Nine new stores opened during this period which meant Lidl UK ended the year with 693 stores, up from 650 at the end of 2016.

The 700th store is set to open early this year. This week the supermarket also announced a new regional distribution centre for Greater London which will be based near Luton

Christian Härtnagel, Lidl UK chief executive, said: “Lidl UK has had a fantastic 2017 and this was capped by our strongest Christmas trading period to date. Customers came into our stores to buy more of their Christmas items, knowing they could find high quality products at market-leading prices."

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