Groupon UK launches deal search service for customers
Groupon said the new Local Hub deal search functionality was a significant step towards its “pull” strategy as it enabled customers to search for Groupon deals by type, location or merchant.
Located on the All Deals tab of the website, the new tool displays the deals on a map interface as well as listing those local to the user beneath.
Roy Blanga, managing director of Groupon UK, IE and Denmark, said: “With this search functionality across our entire deal inventory, Local Hub will allow our customers to find what they want, when they want it.”
Blanga added that that the tool would maximise merchants' visibilty for their Groupon deal by increasing their exposure to more customers who were proactively searching the site for deals.
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