Game on for digital vouchers at PayPoint
The scheme will see customers pay cash at a PayPoint terminal for a code which they can use online to download games.
The first games, which will be available at PayPoint stores from early October, include those on the Sony PlayStation and Nintendo platforms as well as Bin Weevils.
Andrew Goddard, retail director of PayPoint UK & Ireland, said: “E-vouchers are a really convenient way for players and gift buyers to pay in cash for a product that has seen an increasing number of consumers stream content directly to their gaming console, using card payments. And they’re also a really simple and convenient way to buy entertainment for a family member or friend without having to know which games they most like to play.
“For parents, there’s the added advantage that they can control their children’s spending on the games – and avoid a nasty surprise when they receive their statement – as they no longer have to register their own credit card for their child to purchase credit or points to download digital entertainment.”
The launch is being supported with a multimedia marketing campaign to raise awareness and understanding of e-vouchers. Selected retailers will be sent posters, wobblers, tent cards and bunting while digital activity will include online advertising, social media and a viral video.
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