Dwell bought out of administration by founder
Furniture retailer Dwell has been bought out of administration by founder Aamir Ahmad.
Dwell collapsed into administration last month, putting 300 jobs at risk.
Ahmad, who is returning to lead the company as chief executive, plans to save over 150 jobs and keep the business operating from at least five stores and the web.
From Saturday, Dwell will reopen its stores in London’s Tottenham Court Road, Westfield White City, Westfield Stratford, in addition to Barton Square in Manchester and Lakeside in Thurrock.
The retailer is also in talks with landlords of shops in other locations in the hope that additional stores and jobs can be saved.
Dwell’s online shop will also reopen Saturday and the company has said that it will be advising customers with outstanding orders via its social media platforms.
Ahmed founded the business with his family and friends in 2003 but left the business last year.
The company had 23 stores, primarily in London and the south east, as well as a concession in House of Fraser.
Ahmad said: “Our priority lies with the customers and suppliers who have been let down by the former management. We are working hard to try and resolve the issues, in particular outstanding customer orders. Although we are not legally obliged to, we are doing everything we can to find a solution for customers who have lost out. Our primary goal is to help customer and suppliers regain their trust in the dwell brand.”
