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Designers Guild unveils upsized Chelsea store

Designers Guild has launched a new, larger store in London’s King’s Road.

HOME & DIY

Designers Guild unveils upsized Chelsea store

The premium home and lifestyle brand has upsized its showroom to create a one-stop shop for its wallpaper and paint collections.

Situated at 275-277 King’s Road, the new space was designed by an in-house team.

Simon Jeffreys, chief executive of Designers Guild, said: “We are proud to unveil our bigger and better showroom, it is the perfect backdrop for our beautiful wallpaper and paint collections. We feel very fortunate to be located in the heart of Chelsea on the ever fashionable King’s Road, where we enjoy huge popularity with consumers.”

The opening of the new Designer’s Guild store follows a sequence of home and lifestyle store launches within the area’s Sloane Stanley Estate including luxury paint specialists Benjamin Moore and French interior design specialist Silvera.

Hannah Grievson, commercial property director at Sloane Stanley, said: “The Designers Guild’s high quality interior design and luxury home furnishings are a great fit for the catchment and have strong appeal in Chelsea. This hotly anticipated upsize further bolsters the variety of products available and quality of premium home retail on the King’s Road.”

Interested in store design? Why not attend our Retail Design conference on 14 November.

 

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