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ASOS to open new US fulfilment centre

Online fashion retailer ASOS is to establish a new North American ecommerce fulfilment centre in Atlanta’s Union City.

FASHION

ASOS to open new US fulfilment centre

Online fashion retailer ASOS is to establish a new North American ecommerce fulfilment centre in Atlanta’s Union City.

Fit-out is expected to commence shortly with operations starting in Autumn 2018.

In a statement, ASOS said the new facility will enhance its US customer proposition by providing more cost effective, faster and more flexible delivery options.

As part of a planned, phased development programme, ASOS will initially invest around US$40 million in the fit-out to establish a ten million unit capacity facility with the opportunity to expand further.

Nick Beighton, ASOS chief executive, said: "This agreement is a major step forward for ASOS in the US and demonstrates the opportunity we believe lies ahead in this key market. Our US fulfilment centre will enable us to significantly develop our proposition for our 20-something US customers supporting our continued growth and future ambitions."

The company’s US business delivered 39% constant currency growth in the first six months of the current financial year following sales of £179 million in the year ended August 2016.

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