Arcadia expands into childrenswear with OUTFIT Kids
The company said the brand will provide “on-trend” looks for boys and girls aged between 18 months and 12 years old. The clothing will be priced from £7 to £45.
OUTFIT Kids will be sold in selected Arcadia owned OUTFIT stores, in a number of larger Dorothy Perkins & Burton stores, as well as online via the Dorothy Perkins, Burton and Wallis websites. There are also plans to wholesale to current and new partners.
Mitch Hughes, a buying director within Arcadia, said: "Launching a childrenswear range follows extensive customer research amongst families who shop across all the Arcadia brands, they told us that for their kids they wanted fun, stylish pieces that were good quality and that price was key. We listened, and delivered."
The Autumn/Winter 2017 collection will launch in early September and a partywear collection will follow later in the season.
Situated in retail parks, Arcadia’s 80 OUTFIT stores stock collections from Topshop, Topman, Miss Selfridge, Burton, Dorothy Perkins and Wallis, as well as Evans, Warehouse and Oasis in selected stores.
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