THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Arcadia expands into childrenswear with OUTFIT Kids

Topshop owner Arcadia is to move into childrenswear with the launch of the style-led OUTFIT Kids brand.

FASHION

Arcadia expands into childrenswear with OUTFIT Kids

Topshop owner Arcadia is to move into childrenswear with the launch of the style-led OUTFIT Kids brand.

The company said the brand will provide “on-trend” looks for boys and girls aged between 18 months and 12 years old. The clothing will be priced from £7 to £45.

OUTFIT Kids will be sold in selected Arcadia owned OUTFIT stores, in a number of larger Dorothy Perkins & Burton stores, as well as online via the Dorothy Perkins, Burton and Wallis websites. There are also plans to wholesale to current and new partners.

Mitch Hughes, a buying director within Arcadia, said: "Launching a childrenswear range follows extensive customer research amongst families who shop across all the Arcadia brands, they told us that for their kids they wanted fun, stylish pieces that were good quality and that price was key. We listened, and delivered."

The Autumn/Winter 2017 collection will launch in early September and a partywear collection will follow later in the season.

Situated in retail parks, Arcadia’s 80 OUTFIT stores stock collections from Topshop, Topman, Miss Selfridge, Burton, Dorothy Perkins and Wallis, as well as Evans, Warehouse and Oasis in selected stores.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy