Søstrene Grene launches first store in the capital
Danish homewares brand Søstrene Grene has officially opened its first store in London at Southside in Wandsworth.
The shop’s grand opening was attended by the Mayor of Wandsworth Jeremy Ambache and TV hosts and styling organisational experts the Style Sisters. Meanwhile hundreds of people queued throughout the shopping centre to make a first visit to the store.
Bringing ‘hygge’ to the UK, Søstrene Grene aims to offers affordable Scandinavian living items through monthly new product drops and seasonal collections. Products range from contemporary interiors and hobby items to children’s toys, soft furniture and kitchen accessories.
The brand is currently expanding across England, Northern Ireland and Scotland, with further launches in High Wycombe and Bracknell expected later this year.
The stores are run by the brand’s UK joint venture partners, Norma Jacob and Richard Power.
Jacob said: “The Grand Opening of our London store was a huge success and it was great to see such excitement throughout the local community in the run up to the launch. We certainly received a very big welcome from the people of Wandsworth.”
Power added: “Wandsworth marks our twelfth store opening in the UK and our first ever location within the M25, making this a very exciting launch for the brand. We look forward to seeing the store flourish and Søstrene Grene’s unique shopping experience continue to grow.”