Lakeland launches ‘Spend Smarter’ campaign for autumn/winter
Lakeland has unveiled its new autumn/winter campaign which is designed to show customers that real value comes from spending better, not just less.
Championing the homeware retailer’s promise of “quality you expect, at prices you wouldn’t,” the Spend Smarter campaign builds on the success of Lakeland’s previous “Spend Smart, Live Well” campaign, that launched during the cost of living crisis.
Subscribe to TRBLakeland said the new campaign reflects the next evolution of consumer priorities. While customers remain mindful of household budgets, the retailer said they are increasingly seeking products that offer durability, innovation and long-term performance, rather than the lowest price.
Kellie Oliver, head of buying & product development at Lakeland, explained: “Consumers are thinking more carefully than ever about how they spend their money, and value means much more today than simply finding the cheapest option. Customers want products they can rely on. They want products that perform brilliantly, last longer and genuinely make life easier.
“That’s what ‘quality you expect, at prices you wouldn’t’ is all about – giving customers access to products with the same performance and technology they’d expect from premium brands, without the hefty price tag.
“By championing quality, innovation and longevity, we want to give customers confidence that they’re investing in products built to last, while reinforcing Lakeland as the smarter choice for home and kitchen solutions.”
The Spend Smarter with Lakeland campaign will run across stores, digital channels and marketing activity. It is being supported by new product launches across Lakeland’s cookware, electricals and energy-saving solutions categories.
